Creative direction, photography, and production for brands shaping modern culture.
Based in Newport Beach. Available worldwide.
I create campaign-level imagery built around strong creative direction, refined production, and modern visual storytelling.
Over the last decade, I’ve collaborated with brands across fashion, lifestyle, hospitality, and modern commerce — creating imagery designed to feel intentional, cinematic, and culturally relevant.
Every project is approached through a balance of creative direction, production precision, and editorial storytelling, supported by a trusted network of producers, filmmakers, stylists, and digital artists.
Got a project in mind? Let's talk. Oveth@ovethmartinez.com
Production Team
Independent when needed. Full-scale when required.
Selected Clients
Selected clients and collaborators.
Austin Williams
Cutwater Spirits
Anheuser Bush
Judy Inc,
BMW
Tribal Clothing
Bylt Basics
Hilton Hotels
Clarins USA
WMP Eyewear
The image is just the beginning.
What We Do
Lifestyle. E-commerce. Campaigns. All under one creative roof.
Built around a modern approach to lifestyle imagery, e-commerce, and campaign production — balancing refined execution with editorial storytelling.
For inquiries and collaborations: oveth@ovethmartinez.com
Lifestyle Photography
I capture life as it feels, not just as it looks. From poolside campaigns to street-level storytelling, I create lifestyle images that put your brand in the moments your audience actually lives in — authentic, aspirational, and built to connect.
E-Commerce Photography
Clean. Consistent. Conversion-driven. I shoot e-commerce content that makes your product the hero — styled, lit, and delivered with the attention to detail that turns browsers into buyers.
Campaign Production
When a project calls for a larger production footprint, OM Collective scales to meet the vision — bringing together trusted collaborators across production, casting, logistics, and creative execution.
Creative Direction
Creative direction shapes every stage of the process — from mood and casting to composition, pacing, and visual identity. The goal is always the same: create imagery that feels intentional, cohesive, and culturally relevant.
Creative Imaging
AI isn't the future — it's already in production. I use it as a precision tool to create visuals that go beyond what's possible on set alone. Campaign-ready. Brand-specific. Built to the same standard as everything else we deliver.